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Case study · AI lead qualification

A WhatsApp AI that keeps only the leads worth a call.

Prixgig’s Meta ads send leads straight to WhatsApp. Our AI qualifier answers each one in Johnny’s voice, filters out the poor fits and passes on only the leads worth a call, about 1 in 4, while the team gets on with client work.

Johnny Nel, Prixgig LLC: the funnel pages and workflows
Client
Johnny Nel, Prixgig LLC
Industry
AI performance marketing
Platform
Meta AdsHighLevelWhatsApp
Timeline
3 to 4 days
The result

What the AI delivered.

89leads fully screened by the AI
26%qualified (23 leads, sent the video)
74%poor fits filtered out (66 leads)
85%+less manual qualification work

Pipeline snapshot from the client’s GoHighLevel account: 89 of 188 leads had finished the chat, the other 99 were still new. In its first 48 hours the bot handled 80 leads. The saving in manual work is client-reported.

The brief

What Prixgig needed.

Every lead from the ads needed a fast first reply and the same qualifying questions. Doing that by hand took time away from client work, and poor-fit leads took as much effort as good ones.

What we built
  • WhatsApp AI qualifier
  • Bot prompt in the owner’s voice
  • Qualified and not-qualified flows
  • Pipeline stages
  • Email capture
  • Video and email nurture
  • Call booking and reminders
  • Team alerts
The journey

What happens, step by step.

  1. 01

    A lead taps a Meta ad, and their first WhatsApp message switches the AI qualifier on

  2. 02

    The bot replies in Johnny’s tone, asks one question at a time and checks the fit

  3. 03

    Qualified leads share their email, move to Qualified and get the video

  4. 04

    Poor-fit leads get a link to the free community and an email nurture, and the team is alerted to double-check

  5. 05

    The bot switches itself off once the job is done

  6. 06

    Qualified leads are nurtured to book a call, with reminders, no-show follow-up and sprint onboarding

The work

The pages and the system behind them.

Project overview: the AI qualifier, its prompt, its actions and a live test.
After the video: nurture, call booking, no-shows and the 21-day sprint.
The qualifier workflows, with how many leads went through each one.
The result, from the pipeline. Contact details are blurred.
Client review

In the client's words.

★★★★★
Shohag & team mapped out our entire process and made every automation work flawlessly, with clear notifications and better email flows. Reliable, and always above and beyond.
Johnny NelPrixgig LLC

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