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Case study · Personal brand website

From a basic portfolio to a premium personal brand.

Matthieu is a land strategist, landscape architect, author and speaker. His old site read like a gallery. We redesigned it around one clear message and one next step: book a land strategy call.

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Matthieu Mehuys, Farms of Eden: the funnel pages and workflows
Client
Matthieu Mehuys, Farms of Eden
Industry
Land strategy and landscape architecture
Platform
FigmaHostinger
The result

What changed.

Positioning

BeforeA landscape architect with a portfolio

AfterA trusted land strategist with a clear offer

Look and feel

BeforeA basic black-and-white site with weak hierarchy

AfterA premium look with its own design system

Next step

BeforeSeveral services and no main path

AfterBook a land strategy call, on every page

Contact

BeforeOne generic form for every kind of enquiry

AfterThree paths: strategy, speaking and media

Before is taken from our audit of the old site, after from the redesign. Post-launch analytics were not shared, so we show no traffic or conversion numbers.

The brief

What Matthieu needed.

The old website worked as a basic portfolio, but it did not show Matthieu’s strategic value. The goal was to change how visitors see him: from “landscape architect” to a trusted land strategist who helps landowners make better decisions before they build.

What we built
  • Positioning and messaging
  • Full UI redesign in Figma
  • Design system
  • Homepage and Farms of Eden
  • About and Work pages
  • Book and Speaker pages
  • Contact paths by intent
  • One main call to action
The journey

What happens, step by step.

  1. 01

    The homepage speaks to the landowner’s land and decisions, not a list of services

  2. 02

    Projects, plans and testimonials show the thinking behind the work

  3. 03

    Farms of Eden explains the Concept Masterplan, the process and what the client gets

  4. 04

    His book and his speaking work each build authority on their own page

  5. 05

    One main call to action everywhere: book a land strategy call

  6. 06

    The contact page sends each visitor down the right path: land strategy, speaking, or media and collaboration

The work

The pages and the system behind them.

Project overview: the new homepage.
The design system: colours, type, buttons, navigation and cards.
The redesign: About, Work and Farms of Eden.
Before: a basic black-and-white portfolio, with projects shown mainly as a gallery.
The redesign: the homepage and Farms of Eden.
The redesign: the Book, Contact and Speaker pages.
Client review

In the client's words.

★★★★★
LeadsVector built my new website from scratch, and it looks beautiful. Super fast, quick to respond, and every change made until it was perfect.
Matthieu MehuysPaulownia Landscape Architects
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